With large commercial producers presenting safe, proven shows, StageArt was formed to meet a need in current Australian theatre: the creation and promotion of new and original work and works rarely performed. 

With significant experience in all aspects of production, Armstrong and Carmellotti realised they could pool their talents and resources. Armstrong’s expertise in marketing, public relations and event management is a perfect complement for Carmellotti’s flair for production and direction.

With characteristic passion and drive, Armstrong and Carmellotti launched StageArt with not one but two new works, which  played in concurrent seasons at Melbourne’s Chapel off Chapel. This bold move was further enhanced by the diverse nature of the two pieces, Mátalor and Grease 2: Live in Concert. Matalow was an opriginal dance peice conceived by StageArt and Grease 2: Live in Concert was the first ever production of the cult movie musical anywhere in the world
 

Moving onto 2013, the company took two bold steps which has cemented them amongst the leading players in Theatre. HAIR: Summer of Love, rocked out Chapel off Chapel to sell out audiences and rave reviews, so much so that the company is touring the production through Australia. 

StageArt is commited to creating professional opportunities for Australian performers. The blend of established stars with relative newcomers draws attention to the projects while providing a unique opportunity for performers to gain greater exposure. This was evident in the inagural season of StageArtXposed which saw 9 new works take to the stage under the guidance of StageArt in a 2 week festival which had a buzz of excitement and endless amounts of talent.

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Carmellotti and Armstrong are best friends and work together in two different businesses, they run StageArt in the manner they believe a production company should be run, professional, fun and always exciting, looking forward to bigger things whilst admiring the past.